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Commercial track record

Proof of commercial momentum.

A metrics-led view across B2B SaaS account strategy, procurement conversations, online payments B2B sales, Salesforce discipline, MEDDIC-informed qualification, and operations leadership.

Amazon Business / InfoAnalytica

March 2025 — Present
Account StrategistSDRB2G / Commercial AccountsTop Performer EMEA — Sep 2025
230%+Avg monthly target
17Enterprise deals closed
11+Weekly strategic meetings
67Public entities Q2–Q3
+9%COM spend growth

Supporting Amazon Business campaigns across private and public-sector accounts, engaging procurement leaders and senior stakeholders across Italy and UK markets through Salesforce discipline, segmentation, MEDDIC-informed qualification, procurement conversations, and outbound account strategy.

Build account growth opportunities through procurement conversations and stakeholder mapping.

Use Salesforce, segmentation, and MEDDIC-informed qualification to prioritise pipeline.

Support public-sector onboarding, commercial account growth, and strategic outbound execution.

PayPal / ResultCX

March 2022 — February 2025
Business Development RepresentativeB2B Acquisition & Retention
300%+Avg monthly target
€4M+Transaction volume influenced
72%Win ratio
12E-commerce platforms
30+Team members trained

Led online payments B2B sales across Italian merchant portfolios, supporting e-commerce businesses with checkout integration, payment testing, technical support, ROI conversations, and value-based selling.

Guided stakeholders through e-commerce payment integration and checkout testing.

Supported merchants across 12 e-commerce platforms and payment integration journeys.

Trained 30+ team members and contributed to workflow improvements that lifted team performance by ~30%.

Hospitality & Operations Leadership

2013 — 2021
Operations LeadershipMulti-Site BeverageNew Openings
40–200+Team capacity
23 sitesRoyal Caribbean
13 sitesIvy Collection
MultipleNew openings managed

Built leadership foundation in hospitality operations, growing from bartender at Brooklands Hotel into F&B management, cruise beverage operations, multi-site regional support, and new-opening projects.

Led teams, standards, SOPs, menus, training, back-of-house workflows, and launch execution.

Supported Celebrity Cruises / Royal Caribbean, The Ivy Collection, and Grappelli new openings.

Held US Public Health inspection responsibilities at sea.

Testimonials

What people say.

Formal references available on request.

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Commercial Systems

CRM discipline at the core.

Every account, every deal, every touchpoint lives in Salesforce. MEDDIC qualification runs through every pipeline conversation. Segmentation shapes outreach. Follow-up systems and playbooks mean nothing falls through the cracks — and the numbers prove it.

SalesforceCRM ManagementMEDDICSegmentationSales ReportingFollow-Up SystemsScripts & PlaybooksProcess OptimisationKPI Tracking
Skills & tools

Full capability map.

Sales & Revenue

B2B SaaS SalesAccount StrategySDR/AE MotionPipelineMEDDICProcurementValue-Based SellingNegotiation

CRM & Operations

SalesforceHubSpotOutreachSegmentationPlaybooksProcess Optimisation

AI, Automation & No-Code

Bubblen8nZapierSupabaseAirtableBase44Claude CodeLovable

Technical Foundations

JavaScript BasicsNode.js BasicsGitHubWeb-First ThinkingAI-Assisted Development

Leadership

Team TrainingSOPsOperational LeadershipPerformance CoachingSales Enablement

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